Ageless Shooters

Ageless Shooters is a bold challenge to stereotypes in the esports world. This team brings together players aged 55+, proving that passion for gaming knows no age. I developed the concept and visual identity for this unique project, seamlessly integrating it with Legion — Lenovo’s gaming PC lineup that embodies power, technology, and style.

The main goal was to create a dynamic and recognizable visual identity that reflects the experience, resilience, and strategic mindset of the team while aligning with the Legion aesthetic. The branding reinforces the idea that esports is not just for the young — it’s for anyone who loves competition, self-improvement, and staying at the forefront of gaming technology.

Credits
Client:
Year:
Industry: 
Categories: 
Creative Direction:
Design:
Lenovo Ukraine 
2021
Esports, Consumer Electronics
Visual concept development, Branding
Oleksandr Serbin
Oleksandr Serbin
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