Do I want? Must!
An advertisement for Kyiv city that draws attention to the issue of parking on sidewalks and lawns.
Kyiv city faces a persistent issue with cars overcrowding sidewalks, limiting safe passage for pedestrians, particularly the elderly and parents with strollers. This congestion also hinders emergency services like ambulances and fire trucks. While the city has expanded pedestrian areas and increased parking spaces, these efforts alone are insufficient. Enhanced public transport, changes in driving habits, and promoting a responsible driver culture are also necessary to effectively address this problem.
CreditsClient:
Year:
Category: Art Direction:
Ideation & Design:
Copywriting:Self-initiative Project
2019
Visual IdentityOleksandr Tregub
Oleksandr Serbin
Andriy Gotsulyak, Anna Kuznetsova
As a child, you can do anything. You have a lot of opportunities in front of you, and when you get into trouble, the adults may just scold you a little bit. You are not obligated to do anything in childhood and are explained why you need this and should act like this. Every trip to the circus turns into an extraordinary and exciting adventure! You want to become an adult faster, to be able to do more, to live as you want.
You are growing, you change your taste, desire, skills… and you become completely different. Involuntarily, you catch yourself thinking that you want others to live the way you want. Because being an adult is equal to having power, as you dreamed as a child. You go where you want, communicate with whom you want, and buy everything you want, for example, the car you dreamed of. It makes you more mobile, so you can move around more easily.
You become the king of the road, but sometimes you drive into the wrong kingdom. And for some reason, you think that you and your car are the main ones in the arena, and pedestrians are artists of your own circus.
They did not buy tickets for this performance, and they didn't want to become its heroes. But do they want to? They must!
